Translating sport’s most complex issues into knowledge that informs, educates and brings people into the conversation.
OUR MISSION
To change how people understand and engage with the issues shaping sport.
We aim to spark deeper conversations about equity, inclusion, governance, accountability and what it takes to build something better in sport.
We challenge assumptions, bring underrepresented perspectives into the conversation and examine sport through the intersecting lenses of ethics, identity, culture and power.
We educate and inform by making complex and often sensitive issues accessible without losing the nuance and context that matter.
OUR VISION
A better sporting world is possible.
A world in which sport is sustainable, safe, accessible, diverse and free from corruption and abuse.
OUR APPROACH
Not just what happened, but why it matters,who it impacts and what it reveals about sport.
Our work examines how power operates in sport, how systems and cultures shape people’s experiences, the ethical questions and tensions that emerge, and what accountability, change and possibility can look like across sporting systems.
We look beneath individual events and decisions to ask whose interests are served, whose voices are heard, what wider forces are at play and where change is possible.
Our independence allows us to work across institutions, academia, advocacy, media, brands and wider public audiences, bringing knowledge and perspectives from different parts of sport into the same conversation. It also gives audiences a source of information and analysis that is not tied to the interests of any one organisation or stakeholder.
This position helps us close the distance between what is known, what gets communicated and what people ultimately understand, across audiences that do not always speak the same language.
The depth of expertise behind our work means audiences can engage with the people who understand the issues, not simply the content itself. We can answer substantive questions, provide evidence and further resources, and continue the conversations our work creates.
This combination of depth, independence and accessibility has helped us build a community that actively engages with, questions, shares and returns to our work.
We connect the worlds of research, sport, media and public conversation.
OUR ROLE IN THE SPORT ECOSYSTEM
HOW WE WORK
Depth, accuracy and care are built into the process.
Our work is grounded in credible research, specialist expertise and lived experience, with each piece reviewed by multiple contributors to support accuracy, nuance and care.
Evidence-informed
Our work draws on peer-reviewed research, credible evidence and credentialed specialist expertise.
Multi-expert review
Each piece is reviewed by multiple contributors with different areas of expertise before publication, illuminating implications and complexities that a single lens may miss.
Diverse perspectives
Our work draws on Black, Indigenous, Asian, Pacific Islander, Muslim, LGBTQIA2S+, disabled, survivor, athlete, women and gender-diverse perspectives from the Global North and Global South.
Grounded in context
Each piece connects research with relevant policies, legislation, regulations and institutional frameworks, illuminating how issues are governed, where tensions may exist and what they mean in practice.
Founder
Partnerships & Engagement
Dr. Whitney Bragagnolo
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Whitney is a sport ethicist whose research examines emerging and underexplored threats to sport, including the first empirical research on sextortion in sport, alongside work examining governance and the vulnerabilities that enable corruption, exploitation and abuse.
Her expertise is complemented by experience across government, investigations, law enforcement and corporate risk management.
She has provided expert testimony and policy recommendations to Canada’s Parliament on governance, safeguarding and anti-corruption, led professional development for sport leaders internationally, and is regularly sought by media for expert insight on complex issues in sport.
Head Editor
Research & Editorial Strategy
Aline Lopes Da Silva Candeo, Phd Cand.
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Aline is a sport ethicist and governance expert specialising in integrity and equity, with advanced expertise in women’s sport and esports.
She is a Marie Skłodowska-Curie doctoral researcher within the European Commission-funded DAiSI network, researching ethics, governance and integrity in esports. Aline is particularly skilled at translating complex ideas for different audiences, bringing the same depth and nuance to academic, professional and public education.
She has taught across several countries and developed and delivered governance and integrity education for university students, sport leaders and Olympians representing 28 nations. She regularly presents at international conferences and brings her expertise to media and public discussions on complex issues in sport.
Our founders